Workshop-encounter with Héctor del Barrio on evaluation of audiences at cultural activities
Photo: Víctor Gascon
The Fundación Tres Culturas’ (Three Cultures Foundation) CARPET Project invites you to take part in a series of encounters focused on how to develop audiences and loyalty among different groups of the public who take part in activities relating to culture and the arts. They take the form of theoretical and practical workshops given by experts as well as encounters with professionals who explain their experiences at the helms of institutions which have managed to increase the number of people who attend the activities they organise.
This third encounter boasts the presence of Héctor del Barrio to deal with topics such as the importance of investigating the typology of attending audiences, data collection and analysis, evaluation of activities and application of audience research to the cultural management of institutions in a systematic way.
Héctor del Barrio has worked in the cultural management field for almost twenty years, developing his work in different areas of the world of culture but always with the public as the target and main driving force of action.
He is responsible for coordinating the Ministry of Culture and Sports’ Permanent Museum Audiences Laboratory, a vital project which may be unique in its approach and development and has become one of the fundamental initiatives of cultural policies in Spain.
Assembly Hall of the Fundación Valentín de Madariaga.
Free entry until filled to capacity. Inscription via this link.
The CARPET Project is coordinated by the Fundación Tres Culturas (Three Cultures Foundation) along with partners Creative Kernow in the UK, CEARTE in Portugal and APDN in Morocco. This project has financial support from the European Europa Creativa programme.
For further information:
Tel.: 673 866 475