{"id":70556,"date":"2020-07-17T13:27:00","date_gmt":"2020-07-17T11:27:00","guid":{"rendered":"https:\/\/tresculturas.org\/?post_type=noticias_fundacion&amp;p=70556"},"modified":"2020-07-17T13:27:00","modified_gmt":"2020-07-17T11:27:00","slug":"fundacion-tres-culturas-mercacordoba-cimbal-y-nerbe-aebal-ponen-en-marcha-el-proyecto-mercado-halal-resilencia-de-los-mercados-ante-las-nuevas-tendencias-del-turismo","status":"publish","type":"post","link":"https:\/\/tresculturas.org\/en\/fundacion-tres-culturas-mercacordoba-cimbal-y-nerbe-aebal-ponen-en-marcha-el-proyecto-mercado-halal-resilencia-de-los-mercados-ante-las-nuevas-tendencias-del-turismo\/","title":{"rendered":"Fundaci\u00f3n Tres Culturas, Mercac\u00f3rdoba, CIMBAL and NERBE\/AEBAL launch the project 'Halal Market: resilience of markets in the face of new tourism trends'."},"content":{"rendered":"<p><span style=\"font-weight: 300;\">The Fundaci\u00f3n Tres Culturas del Mediterr\u00e1neo, Mercac\u00f3rdoba (Mercados Centrales de Abastecimiento de C\u00f3rdoba), CIMBAL (Comunidade Intermunicipal do Baixo Alentejo) and NERBE\/AEBAL (Associa\u00e7\u00e3o Empresarial do Baixo Alentejo e Litoral) have launched the project 'Halal Market: resilience of markets to new tourism trends', a project framed within the INTERREG VA Spain-Portugal cooperation programme (POCTEP 2014-2020).<\/span><\/p>\n<p><span style=\"font-weight: 300;\">This initiative, led by Tres Culturas, aims to generate competitive advantages for the products and services of different companies from Andalusia, Algarve and Alentejo, by adapting them to the criteria defined as 'Muslim friendly', favouring the attractiveness of our hospitality offerings and increasing exports. This type of action is particularly opportune at times like these, given that the consequences of the COVID 19 pandemic make it very necessary to find new market niches for tourism, the hotel and catering industry and the food industry.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">The project partners have already held several meetings (a photo of one of them, held virtually a few days ago, is attached) and have already defined several of the initial steps of this project, such as the creation of a common image or the preparation of a kick-off meeting after the summer in Seville.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">In addition to this meeting, the project foresees numerous actions both in Andalusia and in the Algarve and Alentejo until the end of 2022, including business forums, tourist micro-routes to get to know and promote SMEs throughout the programme's area of action, and the development of a platform to promote the sale of products online and the development of halal business services, among other activities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 300;\">The aim of these proposals is to achieve three specific objectives: the adaptation of supply in the strategic sectors of tourism, commerce, crafts, services and the hotel and catering industry to the halal market; the promotion of the adaptation of products and services with export potential and which generate new jobs; and the strengthening of business cooperation mechanisms and public entities aimed at SMEs and micro-SMEs as a means of sustainable economic promotion.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Special emphasis will also be placed on reaching out to a new demand sector in the halal market, shaped around millennial Muslim tourists (TMMs), who, in terms of the annual report <\/span><i><span style=\"font-weight: 300;\">Mastercard-CrescentRating Global Muslim Travel Index<\/span><\/i><span style=\"font-weight: 300;\">The halal industry is a driving force in the halal industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Four institutions involved in the project<\/span><\/p>\n<p><span style=\"font-weight: 300;\">The Halal Market project brings together the experience of four institutions, the heads of which stress the importance of this type of initiative. Thus, Jos\u00e9 Manuel Cervera, director of the Three Cultures Foundation, remarked that \"with this project, which we will reactivate in person just after the opening of the borders between Spain and Portugal, our foundation reinforces its work of cooperation between Andalusia-Algarve-Alentejo. And it does so in a strategic sector for the three regions, such as tourism and exports. This cooperation is led by local agents and business organisations, since the objective is precisely local development, exploiting endogenous resources in an innovative way. Moreover, this project will once again highlight the role of culture in the creation of wealth and employment and the strengthening and modernisation of our productive fabric\".<\/span><\/p>\n<p><span style=\"font-weight: 300;\">For his part, Antonio \u00c1lvarez, Chairman of the Board of Directors of Mercac\u00f3rdoba, stresses that \"the halal market is an excellent opportunity for the production, tourism and commercial companies of our regions, being a market with which we are especially rooted due to our history and our culture. In this sense, our project makes it easier for SMEs and micro-SMEs to comply with the standards of quality and respect for diversity that a halal product or service represents\".<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Filipe Pombeiro, president of NERBE\/AEBAL (Business Association of Baixo Alentejo and Litoral), considers that \"if before the COVID-19 pandemic we were already aware of the importance of raising awareness among SMEs about compliance with the standards required for halal products and services for the development of tourism in these territories, after the pandemic was decreed and with all the restrictions it has entailed in the field of movement, distancing and hygiene, this awareness has become even more urgent and necessary. With the resumption of economic activity, which will take place more slowly than desirable, it is absolutely important to attract new tourists and visitors to our regions, bearing in mind also that the Muslim market presents itself as an excellent opportunity. We also believe that the range of partners brought together for this project will represent an added value for the support and business development needed to meet current needs.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">In conclusion, Jorge Rosa, president of Cimbal (Intermunicipal Community of Baixo Alentejo), considers that this joint project Halal Market \"is a very important initiative, particularly at the time in which we live, when all cultural, commercial and even social activities are very conditioned. It will be necessary to reinvent and implement renewed dynamics to revive the economy and culture. We assume part of this responsibility, creating mechanisms that support, backed by history and culture, the local and regional economy, boosting exports and external relations. This is something that can make a difference for many micro and small businesses in our territory, namely those linked to tourism. This is the genesis of our municipal and inter-municipal work, working in an extended partnership, improving the benefits in our territory\".<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-70566\" src=\"https:\/\/tresculturas.org\/f3c\/wp-content\/uploads\/2020\/07\/banda-logos-1024x127.jpg\" alt=\"\" width=\"1024\" height=\"127\" srcset=\"https:\/\/tresculturas.org\/f3c\/wp-content\/uploads\/2020\/07\/banda-logos-980x122.jpg 980w, https:\/\/tresculturas.org\/f3c\/wp-content\/uploads\/2020\/07\/banda-logos-480x60.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>La Fundaci\u00f3n Tres Culturas del Mediterr\u00e1neo, Mercac\u00f3rdoba (Mercados Centrales de Abastecimiento de C\u00f3rdoba), CIMBAL (Comunidade Intermunicipal do Baixo Alentejo) y NERBE\/AEBAL (Associa\u00e7\u00e3o Empresarial do Baixo Alentejo e Litoral) han puesto [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":70557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-70556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fundaci\u00f3n Tres Culturas, Mercac\u00f3rdoba, CIMBAL y NERBE\/AEBAL ponen en marcha el proyecto \u2018Mercado Halal: resiliencia de los mercados ante las nuevas tendencias del turismo\u00b4 | Fundaci\u00f3n Tres Culturas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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