{"id":70556,"date":"2020-07-17T13:27:00","date_gmt":"2020-07-17T11:27:00","guid":{"rendered":"https:\/\/tresculturas.org\/?post_type=noticias_fundacion&p=70556"},"modified":"2020-07-17T13:27:00","modified_gmt":"2020-07-17T11:27:00","slug":"fundacion-tres-culturas-mercacordoba-cimbal-y-nerbe-aebal-ponen-en-marcha-el-proyecto-mercado-halal-resilencia-de-los-mercados-ante-las-nuevas-tendencias-del-turismo","status":"publish","type":"post","link":"https:\/\/tresculturas.org\/fr\/fundacion-tres-culturas-mercacordoba-cimbal-y-nerbe-aebal-ponen-en-marcha-el-proyecto-mercado-halal-resilencia-de-los-mercados-ante-las-nuevas-tendencias-del-turismo\/","title":{"rendered":"La Fundaci\u00f3n Tres Culturas, Mercac\u00f3rdoba, CIMBAL et NERBE\/AEBAL lancent le projet \"Halal Market : resilience of markets in the face of new tourism trends\"."},"content":{"rendered":"

La Fundaci\u00f3n Tres Culturas del Mediterr\u00e1neo, Mercac\u00f3rdoba (Mercados Centrales de Abastecimiento de C\u00f3rdoba), CIMBAL (Comunidade Intermunicipal do Baixo Alentejo) et NERBE\/AEBAL (Associa\u00e7\u00e3o Empresarial do Baixo Alentejo e Litoral) ont lanc\u00e9 le projet \"Halal Market : resilience of markets to new tourism trends\", un projet encadr\u00e9 par le programme de coop\u00e9ration INTERREG VA Espagne-Portugal (POCTEP 2014-2020).<\/span><\/p>\n

Cette initiative, men\u00e9e par Tres Culturas, vise \u00e0 g\u00e9n\u00e9rer des avantages comp\u00e9titifs pour les produits et services de diff\u00e9rentes entreprises d'Andalousie, d'Algarve et d'Alentejo, en les adaptant aux crit\u00e8res d\u00e9finis comme \"Muslim friendly\", en favorisant l'attractivit\u00e9 de nos offres d'hospitalit\u00e9 et en augmentant les exportations. Ce type d'action est particuli\u00e8rement opportun par les temps qui courent, \u00e9tant donn\u00e9 que les cons\u00e9quences de la pand\u00e9mie de COVID 19 rendent n\u00e9cessaire la recherche de nouvelles niches de march\u00e9 pour le tourisme, l'h\u00f4tellerie et l'industrie alimentaire.<\/span><\/p>\n

Les partenaires du projet ont d\u00e9j\u00e0 tenu plusieurs r\u00e9unions (une photo de l'une d'entre elles, tenue il y a pratiquement quelques jours, est jointe) et ont d\u00e9j\u00e0 d\u00e9fini plusieurs des premi\u00e8res \u00e9tapes de ce projet, telles que la cr\u00e9ation d'une image commune ou la pr\u00e9paration d'une r\u00e9union de lancement apr\u00e8s l'\u00e9t\u00e9 \u00e0 S\u00e9ville.<\/span><\/p>\n

Outre cette r\u00e9union, le projet pr\u00e9voit de nombreuses actions tant en Andalousie qu'en Algarve et en Alentejo jusqu'\u00e0 la fin de 2022, notamment des forums d'entreprises, des micro-routes touristiques pour conna\u00eetre et promouvoir les PME dans toute la zone d'action du programme, et le d\u00e9veloppement d'une plateforme pour promouvoir la vente de produits en ligne et le d\u00e9veloppement de services commerciaux halal, entre autres activit\u00e9s.\u00a0<\/span><\/p>\n

Ces propositions visent \u00e0 atteindre trois objectifs sp\u00e9cifiques : l'adaptation de l'offre des secteurs strat\u00e9giques du tourisme, du commerce, de l'artisanat, des services et de l'h\u00f4tellerie au march\u00e9 halal ; la promotion de l'adaptation des produits et services ayant un potentiel d'exportation et g\u00e9n\u00e9rant de nouveaux emplois ; et le renforcement des m\u00e9canismes de coop\u00e9ration entre entreprises et entit\u00e9s publiques visant les PME et les micro-PME en tant que moyen de promotion \u00e9conomique durable.<\/span><\/p>\n

Un accent particulier sera \u00e9galement mis sur la recherche d'un nouveau secteur de demande sur le march\u00e9 halal, constitu\u00e9 par les touristes musulmans du mill\u00e9naire (TMM), qui, d'apr\u00e8s le rapport annuel, sont les suivants <\/span>Mastercard-CrescentRating Indice mondial des voyages musulmans<\/span><\/i>L'industrie halal est une force motrice dans l'industrie halal.<\/span><\/p>\n

Quatre institutions impliqu\u00e9es dans le projet<\/span><\/p>\n

Le projet Halal Market rassemble l'exp\u00e9rience de quatre institutions, dont les responsables soulignent l'importance de ce type d'initiative. Ainsi, Jos\u00e9 Manuel Cervera, directeur de la Fondation des Trois Cultures, a fait remarquer qu'\"avec ce projet, que nous r\u00e9activerons en personne juste apr\u00e8s l'ouverture des fronti\u00e8res entre l'Espagne et le Portugal, notre fondation renforce son travail de coop\u00e9ration entre l'Andalousie, l'Algarve et l'Alentejo. Et ce, dans un secteur strat\u00e9gique pour les trois r\u00e9gions, comme le tourisme et les exportations. Cette coop\u00e9ration est men\u00e9e par des agents locaux et des organisations d'entreprises, puisque l'objectif est pr\u00e9cis\u00e9ment le d\u00e9veloppement local, en exploitant les ressources endog\u00e8nes de mani\u00e8re innovante. De plus, ce projet mettra une fois de plus en \u00e9vidence le r\u00f4le de la culture dans la cr\u00e9ation de richesses et d'emplois et dans le renforcement et la modernisation de notre tissu productif\".<\/span><\/p>\n

Pour sa part, Antonio \u00c1lvarez, Pr\u00e9sident du Conseil d'Administration de Mercac\u00f3rdoba, souligne que \" le march\u00e9 halal est une excellente opportunit\u00e9 pour les entreprises de production, de tourisme et de commerce de nos r\u00e9gions, car il s'agit d'un march\u00e9 avec lequel nous sommes particuli\u00e8rement enracin\u00e9s en raison de notre histoire et de notre culture. En ce sens, notre projet facilite le respect par les PME et les micro-PME des normes de qualit\u00e9 et de respect de la diversit\u00e9 que repr\u00e9sente un produit ou un service halal \".<\/span><\/p>\n

Filipe Pombeiro, pr\u00e9sident de NERBE\/AEBAL (Association des entreprises du Baixo Alentejo et du Litoral), estime que \"si avant la pand\u00e9mie de COVID-19 nous \u00e9tions d\u00e9j\u00e0 conscients de l'importance de sensibiliser les PME au respect des normes requises pour les produits et services halal pour le d\u00e9veloppement du tourisme dans ces territoires, apr\u00e8s l'annonce de la pand\u00e9mie et avec toutes les restrictions qu'elle a entra\u00een\u00e9es dans le domaine des d\u00e9placements, de l'\u00e9loignement et de l'hygi\u00e8ne, cette sensibilisation est devenue encore plus urgente et n\u00e9cessaire. Avec la reprise de l'activit\u00e9 \u00e9conomique, qui se fera plus lentement que souhaitable, il est absolument important d'attirer de nouveaux touristes et visiteurs dans nos r\u00e9gions, sachant aussi que le march\u00e9 musulman se pr\u00e9sente comme une excellente opportunit\u00e9. Nous pensons \u00e9galement que l'\u00e9ventail de partenaires r\u00e9unis pour ce projet repr\u00e9sentera une valeur ajout\u00e9e pour le soutien et le d\u00e9veloppement d'entreprises n\u00e9cessaires pour r\u00e9pondre aux besoins actuels\".<\/span><\/p>\n

En conclusion, Jorge Rosa, pr\u00e9sident de Cimbal (communaut\u00e9 intercommunale du Baixo Alentejo), consid\u00e8re que ce projet commun de march\u00e9 halal \"est une initiative tr\u00e8s importante, en particulier \u00e0 l'\u00e9poque o\u00f9 nous vivons, o\u00f9 toutes les activit\u00e9s culturelles, commerciales et m\u00eame sociales sont tr\u00e8s conditionn\u00e9es. Il sera n\u00e9cessaire de r\u00e9inventer et de mettre en \u0153uvre une dynamique renouvel\u00e9e pour relancer l'\u00e9conomie et la culture. Nous assumons une partie de cette responsabilit\u00e9 en cr\u00e9ant des m\u00e9canismes qui soutiennent, en s'appuyant sur l'histoire et la culture, l'\u00e9conomie locale et r\u00e9gionale, en stimulant les exportations et les relations ext\u00e9rieures. C'est quelque chose qui peut faire la diff\u00e9rence pour de nombreuses micro et petites entreprises de notre territoire, notamment celles qui sont li\u00e9es au tourisme. C'est la gen\u00e8se de notre travail municipal et intercommunal, dans le cadre d'un partenariat \u00e9largi, pour am\u00e9liorer les b\u00e9n\u00e9fices sur notre territoire\".<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

La Fundaci\u00f3n Tres Culturas del Mediterr\u00e1neo, Mercac\u00f3rdoba (Mercados Centrales de Abastecimiento de C\u00f3rdoba), CIMBAL (Comunidade Intermunicipal do Baixo Alentejo) y NERBE\/AEBAL (Associa\u00e7\u00e3o Empresarial do Baixo Alentejo e Litoral) han puesto […]<\/p>\n","protected":false},"author":2,"featured_media":70557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-70556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"\nFundaci\u00f3n Tres Culturas, Mercac\u00f3rdoba, CIMBAL y NERBE\/AEBAL ponen en marcha el proyecto \u2018Mercado Halal: resiliencia de los mercados ante las nuevas tendencias del turismo\u00b4 | Fundaci\u00f3n Tres Culturas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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