On the occasion of the Final of the Copa de SM El Rey, the Corporate Social Responsibility Committee of the Royal Spanish Football Federation and the Fundación Tres Culturas del Mediterráneo are organising the I Jornada RSFútbol, entitled From individual social responsibility to corporate social responsibility. The importance of personal values.
The planned activities will take place throughout the morning and afternoon of Friday 24 May at the headquarters of the Three Cultures Foundation, the Hassan II pavilion.
The morning's programme includes a conference by Víctor Messeguer, coordinating secretary of the RFEF's CSR Committee; a presentation by Juan Carlos Luque, professor of sports coaching at the RFEF; and a round table discussion on the promotion of CSR: Sustainable Development Goals and Human Rights through Sportand a conference by Víctor Messeguer and Juan Antonio Segura, director of the CEPAIM Foundation.
In the afternoon, from 4.30 p.m. onwards, a group dynamic is developed with all the participants in which a large mural is made representing the behaviours that people should have in order to live the authentic values of social responsibility.

