The Fundación Tres Culturas, in the framework of its European project INTREPIDA plus, is organising this INTREPIDA event to learn how to take care of your visual identity on Instagram, even without knowing anything about branding or branding.
The entrepreneur Mamen Villalba, founder of the design agency Blanco Ruso, will be in charge of guiding the attendees in a theoretical-practical workshop for a better use of Instagram as well as the app Canva as a sales tool.
Instagram has become a place where any company can share its most public side using this tool as an advertising formula but also to show those less visible, more intimate moments that are hidden behind the daily work. Working the branding on Instagram has become indispensable, as its simple and attractive interface has made it the platform of choice for the majority of Internet users, and by 2020 it will have surpassed one billion monthly active users.
It seems clear that to gain visibility you have to be present on Instagram, but not just any old way. Following this INTREPIDA quote can be of great help to make a brand image more consistent and attractive, learning for example how to choose the style of a gallery, define the colour palette or give an attractive order to typographies.
The aim is, through these simple tools, to create a gallery that communicates the line of business, to create an image on social networks that is remembered and visually attractive, and to plan and organise content to save management time.
IMPORTANT NOTE: In order to attend the meeting it is necessary to have a mobile phone, computer or tablet that can connect to Internet and profile already created on Instagram. Limited places in person. The organisation guarantees health and safety measures.
Free activity. Places are limited, so in order to attend it is essential to register at THIS LINK.
The session will also be available online upon registration at THIS LINK.
More information about Mamen Villalba and the agency Blanco Ruso: https://www.blancoruso.com/
The Fundación Tres Culturas del Mediterráneo is the Main Beneficiary of the INTREPIDA plus project, together with the following partners from Spain and Portugal: Mancomunidad Condado de Huelva, Diputación de Huelva, Asociación de Empresarios de la Región de Portalegre (NERPOR), Núcleo Empresarial de la Región de Évora (NERE) and Municipality of Faro. The INTREPIDA plus project has European funding from the INTERREG V A Spain-Portugal (POCTEP) programme.
More information on the INTREPIDA project www.tresculturas.org/intrepida
Portuguese