The Three Cultures Foundation, continuing with the development of the Halal Market project, is organising the III Online Participatory Forum 'Adaptation of tourism companies to Halal and Muslim-Friendly certification', coordinated by the Halal School of Cordoba and to be held virtually on 8 April 2021 at 12.00 p.m. (Spanish time).
The Halal and Muslim-Friendly tourism market is experiencing strong growth globally. Muslim tourists are growing in number and travelling more and more. Spain and Portugal, with the largest Islamic monumental and cultural heritage in Europe, have great potential to position themselves as a favourite destination for this public.
But how to adapt to new customers? Adapting to Muslim customers may seem a challenge, as it is necessary to combine business, cultural and technical keys. In this Participatory Forum we invite you to learn the basics of this transformation in order to welcome one of the most attractive niches in tourism today.
Provisional programme
- 12.00 p.m. Welcome by the Three Cultures of the Mediterranean Foundation
- 12.05 p.m. Presentation of the forum by Antonio Jesús Reina (Head of the Department of Tourism Product Creation and Development at Turismo de Andalucía).
- 12.15 p.m. Talk: "Models of adaptation of tourism companies to Halal and Muslim-Friendly certification. Hospitality, Catering, Services".
- 13.00 p.m. Case study example
- 13.15 p.m. Participatory Forum
This forum is coordinated by the Halal School, a training centre specialising in the halal concept. Created in 2014, and based in Cordoba (Spain), it offers online and blended training at international level, both to professionals and to organisations that have implemented or wish to implement a halal certification system.
It currently offers open training and consultancy in the areas of food, cosmetics, pharmacy, services, business management, tourism, transport and logistics. Dr. Barbara Ruiz Bejarano holds a PhD in Arabic and Islamic Studies and is the Director of Escuela Halal. Her background includes the development of training and consultancy projects, assistance in the development of projects on Islamic Economics. She participates in numerous international events related to Islamic markets. She regularly collaborates with universities and organisations around the world.
Individuals or institutions interested in taking part in this participatory forum must register in advance. Once registered, they will receive a notification with the link to Zoom and the password.
The event will also be broadcast live on the Facebook channel of the Fundación Tres Culturas. To access it is necessary to register through THIS LINK.
This activity is co-financed by the European Regional Development Fund ERDF through the Interreg V-A Spain-Portugal Programme (POCTEP) 2014-2020.
Portuguese