The Three Cultures of the Mediterranean Foundation hosted, among other events, the 17 and 21 November 2025, the Moroccan Crafts Fair, an exceptional event that celebrated the creativity, talent and ancestral heritage of the Kingdom's master craftsmen.
Organised in the framework of the new Memorandum of Understanding signed between the Ministry of Crafts and the Social and Solidarity Economy of the Kingdom of Morocco and the Three Cultures Foundation, this fair was the first major cooperation action aimed at promoting Moroccan craft know-how and strengthening ties between Andalusia and Morocco.
For five days, hundreds of visitors enjoyed a living exhibition of Moroccan art through a careful selection of representative products from different regions of the country, reflecting Morocco's cultural and regional diversity.
Each piece told a story, the story of a country that has made the art of the hand its identity card. From the meticulous embroidery and wood carving of Thuya to the tapestries of Taznakht and the weavings of Bzou, the public encountered a universe of shapes, colours and textures in dialogue with tradition and innovation. Highlights of the fair included a recreation of the traditional tea ceremony, accompanied by sweets typical of wedding celebrations, as well as a display of zelliges, ceramic mosaics handcrafted piece by piece. Visitors could also browse stalls of handmade pottery, beauty products made from argan oil, contemporary fashion combining traditional with more urban styles, rugs and cushions from different regions, traditional sewing, fair trade certified Berber rugs, traditional jewellery, copper work, henna designs and the winning tapestry of the National Prize for the Best Artisan 2025, among others.
The official inauguration took place on Monday 17 November at 6.30 p.m. and was presided over by André Azoulay, Adviser to His Majesty the King of Morocco, y Patricia del Pozo, Regional Minister of Culture and Sport of the Andalusian Regional Governmenttogether with the State Secretary for Crafts of the Kingdom of Moroccoand was also attended by the Regional Minister of Employment, Training and Self-Employment of the Junta de Andalucía, Rocío Blanco.
On the same day, the attendees also enjoyed a magnificent Moroccan kaftan parade which highlighted the majesty and elegance of this emblematic garment of Moroccan culture.
On Wednesday, fashion once again took centre stage with a second fashion show which brought together designers from Morocco and AndalusiaThe event was attended by Hind Lamtiri, Imane Tadlaoui, Fatima Zahra Khanne, Houda Larini, Leila Hadioui and Yassine Morabite. Hind Lamtiri, Imane Tadlaoui, Fatima Zahra Khanne, Houda Larini, Leila Hadioui and Yassine Morabite took part from Morocco, while Alejandro Postigo, Antonio García, Claro Couture, Daniel Carrasco, Hilando el Tiempo, José Hidalgo, Manuel Odriozola, Nicolás Montenegro, Roberto Diz and Zambonino presented their creations from Andalusia.
During the week, five guided tours to the Foundation's headquarters, who invited visitors to enjoy the fair while discovering the history of Moroccan trades and culture, as well as the secrets and details of the building and the philosophy of Tres Culturas.
The event was not only very well attended, but also generated a remarkable media coverageThe event was covered by the Andalusian, national and international media, which contributed to disseminating both the wealth of Moroccan craftsmanship and the commitment of the Three Cultures Foundation to cultural dialogue between Andalusia and Morocco.
The 'We Love Morocco' programme transformed the Fundación Tres Culturas into a real showcase of Moroccan culture, with craft demonstrations, music, gastronomy and meeting spaces for creators and the public.
This event was thus consolidated as an invitation to travel without leaving Seville, to get to know the soul of a country through its materials, its colours and its trades... and as a cultural bridge that will continue to strengthen the links between Andalusia and Morocco.