The Three Cultures Foundation, continuing the development of the Halal Market project, is organising the II Online Participatory Forum 'Approaching the millennial Muslim tourist', aimed at promoting the knowledge and participation of the key actors involved in the project.
Thus, on 26 November at 12:00 noon (Spanish time), the Fundación Tres Culturas and its partners in the framework of this project are organising a meeting online in which international experts will explain the main characteristics, demands and potential of digitally native Muslims (the so-called Muslim Tourists in the framework of the project). Millennials(TMM, or TMM, one of the main objectives).
Javier Albarracín, director of the specialised consultancy Barcelona Halal Services, will briefly outline some of the main current debates in this Muslim consumer segment. Shelina Janmohamed, vice-president of Ogilvy Islamic Branding and author of the reference book Generation M: Young Muslims changing the world. Shelina will present the main features of this consumer profile, with special emphasis on their tourist side. Nabeel Shariff, Director of the international agency Serendipity Tailormade, which specialises in organising trips for tourists, will present the main features of this consumer profile, with a special emphasis on the tourist aspect. Muslim friendly for this segment, will be the case study and success story of this forum, where he will present his extensive experience in this sector as well as present ideas and trends for the future in the current context.
Individuals or institutions interested in taking part in this Participatory Forum should register at the following address link.
Once registered, you will receive a notification with the link to Zoom and the password.
The event will also be streamed live on the Tres Culturas Foundation's facebook channel.
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